KNG Marketing Partners

Your Marketing Pilot

Is your Content Marketing really just advertising?

Posted by Brad

Oct 15, 2015 3:52:14 PM

your Content Marketing strategy should start with consumer behavior.

Read More

Topics: Free Advice

Social Media Advertising - The importance of targeting

Posted by Brian Graves

Oct 15, 2015 12:04:23 PM

If you’re reading this, you already know…when advertising on social media, there are myriad audience targeting options made available to us thanks to “Big Data” a.k.a. marketing’s best friend.  If you don’t already know, I apologize…you should consider getting out of the yellow pages.  While all of this incredible targeting data makes our jobs as marketers, business owners, and creepy stalkers easier and more precise, there can be an ugly side to it as well.  Targeting your social media ads too specifically can have a detrimental effects on an otherwise solid social media ad campaign.  Here are a few of the basics and what to watch out for!

Read More

Marketing Mistakes | How Apple Fell Far From The Joshua Tree

Posted by Brad Graves

Sep 25, 2014 4:30:00 PM

Does Apple's iPhone6 blunder show they are losing touch with Millennials? 

It's no secret that even the largest brands in the world are still capable of making marketing mistakes. It's just the enormity of the Apple brand that amplified their recent gaffe. The little U2 mix-up seems minor, but gess angered the millennials. Here are a few tips to help you market to millenials and learn from marketing mistakes.  

  • Stop Interrupting
  • Traditional Tactics Don't Work With Millennials Anymore
  • Understand Inbound vs.Outbound Marketing
  • U2 is Still Pretty Awesome
Read More

Topics: Marketing to Millennials, Marketing Mistakes to Avoid

Email Marketing - 5 Easy Ways to Improve Open Rates

Posted by Brian Graves

Sep 12, 2014 8:30:00 AM

Email marketing gets a bad rap…but the truth is that over 80% of consumers still open emails sent by companies (Litmus) and the average email ROI is $44.25 for every $1 spent (Experian), so it’s a critical and cost-effective part of any successful marketing strategy.  The problem is that it’s impossible to close a new customer via email marketing if they don’t open your emails.  Here are 5 easy ways to improve your company’s email open rates and maximize your email marketing potential. 

Read More

Topics: Email Marketing

Measuring ROI on Social Media Advertising

Posted by Holly Payne

Jul 23, 2014 3:00:00 PM


It’s not news to anyone that social media is an important tool for any business to gain exposure and increase connectivity, but the question every business should be asking themselves is, “Are our social media efforts effective?”

The main reason to measure your ROI is to not only show your clients that your efforts are working, but also for yourself… everyone likes to know they’re doing a great job! You want to make sure your clients know that they are getting their money’s worth when using your services.

Read More

Follow Us

Marketing Pilot

You don't have to be an expert at everything. Sit back, relax, and let us do what we know how to do best. The marketing pilot will give you what you need to get your strategies off the ground successfully. 

Request Your Free Personalized Market Intelligence Report

Recent Posts