Oct 15, 2015 3:52:14 PM
Topics: Free Advice
Oct 15, 2015 12:04:23 PM
If you’re reading this, you already know…when advertising on social media, there are myriad audience targeting options made available to us thanks to “Big Data” a.k.a. marketing’s best friend. If you don’t already know, I apologize…you should consider getting out of the yellow pages. While all of this incredible targeting data makes our jobs as marketers, business owners, and creepy stalkers easier and more precise, there can be an ugly side to it as well. Targeting your social media ads too specifically can have a detrimental effects on an otherwise solid social media ad campaign. Here are a few of the basics and what to watch out for!
Sep 25, 2014 4:30:00 PM
It's no secret that even the largest brands in the world are still capable of making marketing mistakes. It's just the enormity of the Apple brand that amplified their recent gaffe. The little U2 mix-up seems minor, but gess what....you angered the millennials. Here are a few tips to help you market to millenials and learn from marketing mistakes.
Sep 12, 2014 8:30:00 AM
Email marketing gets a bad rap…but the truth is that over 80% of consumers still open emails sent by companies (Litmus) and the average email ROI is $44.25 for every $1 spent (Experian), so it’s a critical and cost-effective part of any successful marketing strategy. The problem is that it’s impossible to close a new customer via email marketing if they don’t open your emails. Here are 5 easy ways to improve your company’s email open rates and maximize your email marketing potential.
Topics: Email Marketing
Jul 23, 2014 3:00:00 PM
It’s not news to anyone that social media is an important tool for any business to gain exposure and increase connectivity, but the question every business should be asking themselves is, “Are our social media efforts effective?”
The main reason to measure your ROI is to not only show your clients that your efforts are working, but also for yourself… everyone likes to know they’re doing a great job! You want to make sure your clients know that they are getting their money’s worth when using your services.