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Brad Graves

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Marketing Mistakes | How Apple Fell Far From The Joshua Tree

Posted by Brad Graves

Sep 25, 2014 4:30:00 PM


Does Apple's iPhone6 blunder show they are losing touch with Millennials? 

It's no secret that even the largest brands in the world are still capable of making marketing mistakes. It's just the enormity of the Apple brand that amplified their recent gaffe. The little U2 mix-up seems minor, but gess what....you angered the millennials. Here are a few tips to help you market to millenials and learn from marketing mistakes.  

  • Stop Interrupting
  • Traditional Tactics Don't Work With Millennials Anymore
  • Understand Inbound vs.Outbound Marketing
  • U2 is Still Pretty Awesome
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Topics: Marketing to Millennials, Marketing Mistakes to Avoid

Is Your Website Relevant? | Google's Search Engine Optimization Zoo

Posted by Brad Graves

Feb 7, 2014 2:37:00 PM

 

I want to preface this article by stating that I am not an SEO expert. I accept that there are people much smarter than myself…which is why, when I really need Search Engine Optimization work, I call in the professionals. However, I am just dangerous enough to understand how it all works in simple terms.

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Topics: Search Engine Optimization

Twitter TV - What is it Good For?

Posted by Brad Graves

Jan 16, 2014 9:19:00 AM

 

Twitter TV | What is it Good For?

Every week we look at the top shows from Nielsen’s Twitter TV Top 10. In case you didn't already know, Nielsen and Twitter teamed up to track both TV ratings and Twitter activity simultaneously. This is a neat trick and in theory it measures a program’s popularity, but what does it really mean to the average advertiser?

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Why Do TV Shows Get Cancelled | How Bad Things Happen to Good Programs

Posted by Brad Graves

Jan 16, 2014 7:54:00 AM

Being in advertising, I am often called upon by depressed friends who have lost their favorite program and dramatically ask "Why do TV shows get cancelled!!." They think that if THEY love a show, EVERYBODY must love it…and they want to know how another show as stupid as “insert any sitcom with a laugh track” could possibly still be on the air.

My answers during these emotional counseling sessions are, unfortunately, not very cathartic and tend to sour my friends’ idealistic TV fantasies. There is only 1 reason that programs exist on TV, to MAKE MONEY for those who broadcast them…and the only way for these programs to make money for broadcasters is through advertising…the only way advertisers will want to be on/around a program is if the popularity is there to support it....It’s a viscous cycle, not suitable for the faint of heart.

Sadly as I watch some programs I enjoy this year, I can already predict the fate of several that won’t make it...I’ll compare just 2 focusing solely on promotional content (a revenue generating model that does not completely rely on traditional commercial sales or hinge on ratings and is seen primarily in reality shows….which is why there are so many damn reality shows).
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