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Brian Graves

Recent Posts

Social Media Advertising - The importance of targeting

Posted by Brian Graves

Oct 15, 2015 12:04:23 PM

If you’re reading this, you already know…when advertising on social media, there are myriad audience targeting options made available to us thanks to “Big Data” a.k.a. marketing’s best friend.  If you don’t already know, I apologize…you should consider getting out of the yellow pages.  While all of this incredible targeting data makes our jobs as marketers, business owners, and creepy stalkers easier and more precise, there can be an ugly side to it as well.  Targeting your social media ads too specifically can have a detrimental effects on an otherwise solid social media ad campaign.  Here are a few of the basics and what to watch out for!

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Email Marketing - 5 Easy Ways to Improve Open Rates

Posted by Brian Graves

Sep 12, 2014 8:30:00 AM

Email marketing gets a bad rap…but the truth is that over 80% of consumers still open emails sent by companies (Litmus) and the average email ROI is $44.25 for every $1 spent (Experian), so it’s a critical and cost-effective part of any successful marketing strategy.  The problem is that it’s impossible to close a new customer via email marketing if they don’t open your emails.  Here are 5 easy ways to improve your company’s email open rates and maximize your email marketing potential. 

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Topics: Email Marketing

5 Small Business Marketing Apps Your Marketing Department Should Be Using

Posted by Brian Graves

Jun 27, 2014 2:30:00 PM

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5 Reasons Your Landing Page Isn't Converting

Posted by Brian Graves

Jun 18, 2014 2:49:56 PM

 

A landing page is not a web page.  Say it with me…a landing page is not a web page.  The sole purpose of a landing page is to convert visitors, whether that be to convert a visitor into a lead, or a lead into a customer, or a customer into an evangelist for your company.  A landing page must convert.

If your visitors aren’t converting on your landing page, you could be making any of the common mistakes listed below.  The good news is that they’re easy to fix.

 

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Topics: Free Advice, Landing Pages, website optimization

Capture More Emails at the Point of Sale

Posted by Brian Graves

Jun 5, 2014 4:23:00 PM

 

 

Whether you hear the cash register ring or the bell on the door as a customer walks out empty-handed, if your business isn’t at least attempting to capture customer email addresses at the point of sale for marketing or re-marketing purposes, shame on you. 

But, chances are if you’re reading this, you understand how valuable a constantly evolving list of customer emails can be both for marketing and re-marketing purposes.  However, you may be struggling with the most effective ways to actually capture these email addresses in your store or showroom.  Let’s start at the beginning.

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Topics: Free Advice, Remarketing, Email Marketing

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