If you’re reading this, you already know…when advertising on social media, there are myriad audience targeting options made available to us thanks to “Big Data” a.k.a. marketing’s best friend. If you don’t already know, I apologize…you should consider getting out of the yellow pages. While all of this incredible targeting data makes our jobs as marketers, business owners, and creepy stalkers easier and more precise, there can be an ugly side to it as well. Targeting your social media ads too specifically can have a detrimental effects on an otherwise solid social media ad campaign. Here are a few of the basics and what to watch out for!