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Holly Payne

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Measuring ROI on Social Media Advertising

Posted by Holly Payne

Jul 23, 2014 3:00:00 PM

 

It’s not news to anyone that social media is an important tool for any business to gain exposure and increase connectivity, but the question every business should be asking themselves is, “Are our social media efforts effective?”

The main reason to measure your ROI is to not only show your clients that your efforts are working, but also for yourself… everyone likes to know they’re doing a great job! You want to make sure your clients know that they are getting their money’s worth when using your services.

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