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5 Small Business Marketing Apps Your Marketing Department Should Be Using

Posted by Brian Graves

Jun 27, 2014 2:30:00 PM

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5 Reasons Your Landing Page Isn't Converting

Posted by Brian Graves

Jun 18, 2014 2:49:56 PM

 

A landing page is not a web page.  Say it with me…a landing page is not a web page.  The sole purpose of a landing page is to convert visitors, whether that be to convert a visitor into a lead, or a lead into a customer, or a customer into an evangelist for your company.  A landing page must convert.

If your visitors aren’t converting on your landing page, you could be making any of the common mistakes listed below.  The good news is that they’re easy to fix.

 

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Topics: Free Advice, Landing Pages, website optimization

Capture More Emails at the Point of Sale

Posted by Brian Graves

Jun 5, 2014 4:23:00 PM

 

 

Whether you hear the cash register ring or the bell on the door as a customer walks out empty-handed, if your business isn’t at least attempting to capture customer email addresses at the point of sale for marketing or re-marketing purposes, shame on you. 

But, chances are if you’re reading this, you understand how valuable a constantly evolving list of customer emails can be both for marketing and re-marketing purposes.  However, you may be struggling with the most effective ways to actually capture these email addresses in your store or showroom.  Let’s start at the beginning.

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Topics: Free Advice, Remarketing, Email Marketing

Is Your Website Relevant? | Google's Search Engine Optimization Zoo

Posted by Brad Graves

Feb 7, 2014 2:37:00 PM

 

I want to preface this article by stating that I am not an SEO expert. I accept that there are people much smarter than myself…which is why, when I really need Search Engine Optimization work, I call in the professionals. However, I am just dangerous enough to understand how it all works in simple terms.

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Topics: Search Engine Optimization

Twitter TV - What is it Good For?

Posted by Brad Graves

Jan 16, 2014 9:19:00 AM

 

Twitter TV | What is it Good For?

Every week we look at the top shows from Nielsen’s Twitter TV Top 10. In case you didn't already know, Nielsen and Twitter teamed up to track both TV ratings and Twitter activity simultaneously. This is a neat trick and in theory it measures a program’s popularity, but what does it really mean to the average advertiser?

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