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Email Marketing - 5 Easy Ways to Improve Open Rates

Posted by Brian Graves

Sep 12, 2014 8:30:00 AM

Email marketing gets a bad rap…but the truth is that over 80% of consumers still open emails sent by companies (Litmus) and the average email ROI is $44.25 for every $1 spent (Experian), so it’s a critical and cost-effective part of any successful marketing strategy.  The problem is that it’s impossible to close a new customer via email marketing if they don’t open your emails.  Here are 5 easy ways to improve your company’s email open rates and maximize your email marketing potential. 

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Topics: Email Marketing

Capture More Emails at the Point of Sale

Posted by Brian Graves

Jun 5, 2014 4:23:00 PM

 

 

Whether you hear the cash register ring or the bell on the door as a customer walks out empty-handed, if your business isn’t at least attempting to capture customer email addresses at the point of sale for marketing or re-marketing purposes, shame on you. 

But, chances are if you’re reading this, you understand how valuable a constantly evolving list of customer emails can be both for marketing and re-marketing purposes.  However, you may be struggling with the most effective ways to actually capture these email addresses in your store or showroom.  Let’s start at the beginning.

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Topics: Free Advice, Remarketing, Email Marketing

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