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Is your Content Marketing really just advertising?

Posted by Brad

Oct 15, 2015 3:52:14 PM

your Content Marketing strategy should start with consumer behavior.

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Topics: Free Advice

5 Reasons Your Landing Page Isn't Converting

Posted by Brian Graves

Jun 18, 2014 2:49:56 PM

 

A landing page is not a web page.  Say it with me…a landing page is not a web page.  The sole purpose of a landing page is to convert visitors, whether that be to convert a visitor into a lead, or a lead into a customer, or a customer into an evangelist for your company.  A landing page must convert.

If your visitors aren’t converting on your landing page, you could be making any of the common mistakes listed below.  The good news is that they’re easy to fix.

 

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Topics: Free Advice, Landing Pages, website optimization

Capture More Emails at the Point of Sale

Posted by Brian Graves

Jun 5, 2014 4:23:00 PM

 

 

Whether you hear the cash register ring or the bell on the door as a customer walks out empty-handed, if your business isn’t at least attempting to capture customer email addresses at the point of sale for marketing or re-marketing purposes, shame on you. 

But, chances are if you’re reading this, you understand how valuable a constantly evolving list of customer emails can be both for marketing and re-marketing purposes.  However, you may be struggling with the most effective ways to actually capture these email addresses in your store or showroom.  Let’s start at the beginning.

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Topics: Free Advice, Remarketing, Email Marketing

Dastardly Marketing Mistakes | Don't Sabotage Your Advertising

Posted by bgravesjax@gmail.com

Jan 9, 2014 9:13:00 AM

    
  Regardless of the forms of media a business uses in its marketing campaign, the goal is always a  conversion (the point at which an interested consumer - who has been exposed to your advertisement - becomes a sale).

The process leading up to that conversion is the traditional sales funnel.In the old days, there wasn’t much of a funnel at all. A potential consumer was exposed to a TV, Radio or Print advertisement, she walked through the business’ doors, and the sales person closed the deal. But, the modern consumer is infinitely more complicated for a business…she has a wealth of readily accessible information at her fingertips to assist with her purchasing decision.

The modern sales funnel has become much deeper than ever and we find that more and more businesses are self-sabotaging otherwise strong advertising by committing at least 1 of these 5 marketing mistakes.Most solid campaigns start with a mass appeal form of media like Television, Radio or Outdoor in an effort to attract a large consumer base to the top of your funnel. Also because 80% of all consumers are online, the advertiser lists a website. It’s here that things can start to go wrong, quickly.
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Topics: Free Advice

Is Anybody Listening?

Posted by Brian

Oct 8, 2013 9:45:28 AM

“Brian, don’t interrupt.” “Brian, did you hear what I just said?” “Brian, stop stabbing your brother with that fork!”

More great social media advice instilled in me as a youngster by my parents. (I haven’t stabbed a Twitter follower with a fork in years). All too often we’re so eager to pump volumes and volumes of content out into the interweb that we forget to actually LISTEN to our customers. And if we’re not listening, how in the hell are we going to engage with them?

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Topics: Free Advice

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